MISSION: To build a vibrant Twitter-based community of Capetonians that support each other, and open windows to many diverse lifestyles in the city; and to be viable in terms of time and resources spent to make this happen.
Well, in all honesty - the only 'us' behind the @CapeTown Twitter account is its followers. The account is managed in spare time as a service by one Capetonian @iAmnotMany who founded the account, and believes in the value of building communities one relationship at a time.
Identity of Account Owner
If you want to know who drives the service when time allows in between an exciting day job as social innovator that keeps me really busy - you can also just DM and ask (I am neither anonymous nor shy. I simply see no real need to promote my name, race, skills, language, size, religion, gender or sexual orientation unless asked about it for good reason). After all, the conversation should be less about one person and much more about many. The residents followed by @CapeTown are diverse and interesting, and I try to give effect to this fact. I do enter into collaboration agreements when it makes sense to do so - both for the community and for me, as account manager and entrepreneur. These companies are made known and publicly tweeted under the unique and exclusive tag #capeHero. Find my blog at iamnotmany.wordpress.com.
Style of the Account
I try to keep the account alive and interesting by sharing the tweets of Capetonian residents and visitors. Like any other private Twitter account holder, I reserve the same rights to retweet, mention, ignore, unfollow, feature or befriend at the click of button based on a subjective internal compass and ideals related to the mission above. The opinions of followers always count, but it is what it is. The account has not been commercial for its first four years and had no corporate support other than its followers! and grew to 5555 members without any website or meaningful fan page over three years - one tweet at a time, a few scheduled, but most not. Despite having a donation button, no contribution has been received until 1 May 2012 - leading to reconsider the value of such button.
I eventually turned a corner, launched this website and there are too many ideas...one being to recover some data, opportunity and connectivity costs by allowing these pages to be endorsed/sponsored - without losing focus on why I sent out that first tweet to bring people together with good, curated content about Cape Town - an early enthusiastic adopter of social media in the South African Spring of 2007. In early March 2012, the account crossed the 20 000 follower mark, and I say thank you! Now I am focusing on strategic relationships with like-minded businesses and entrepreneurs that would bring real value and benefit to the community of followers and online friends.